*To voice out unbiased food critics by Penang's consumers.
*To serve the public with previews and reviews of restaurants in Penang.
*To love the BIGmouthers and users for their invaluable contributions.
*To promote harmony and multiculturalism by appreciating the diverse international food choices in Penang.
*To assist the restaurants with consumers' genuine inputs on their food quality and service so that their quality and service levels can be improved and sustained.
